By Mike Mahony
Video marketing is the wave of the future…but it is already here and it can change your company’s marketing efforts tremendously. Some studies say 65% or higher of all businesses now use video marketing. Of those using video marketing, 85% say they are getting a great ROI.
Without any doubt, video marketing is one of the newest tools available to your promotion toolbox. Do you still have your doubts? Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s definitely worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons for you to use video marketing right now.
Boost Conversions and Sales With Video Marketing
Video marketing can make you some serious money. Studies show that if you add a product video to your landing page, conversions increase by 80%!
Videos also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. This alone is reason to start creating videos.
Great ROI With Video Marketing
Video marketing produces a great ROI. Video production is not the cheapest or the easiest, but it pays off big time. In today’s world, there are many online video editors available. Your smartphone can even produce and edit a decent quality video!
It is important to note that your videos do not need to be perfect. Research has shown that as long as your video clearly and concisely explains your product or service, quality won’t matter to the customer.
Build Trust Through Video Marketing
When it comes to sales and conversions, trust is essential. It is so important that building trust should be a goal …read more