By Mike Mahony
Social media for your podcast is an essential promotional tool. I tell all my clients about the importance of social media for your podcast and most listen, but those who don’t are sorry later. Besides the free advertising, social media for your podcast will help you build listeners as well. The benefits far outweigh the costs when it comes to proper promotion of your podcast.
The Power of Social Media Likes
We have all done it. We are browsing our feed on Instagram, Twitter or Facebook and we see a friend of ours has liked something. We look at what they liked and are intrigued, so we investigate further. We review the content and make a decision…do I like them as well or not? If we decided to like them as well, that company/product/service has a new follower they can promote to. The same thing holds true when it comes to social media for your podcast. By putting out regular social media content, your followers can like and comment on that content. This will trigger some of their own followers to check you out. At the very least it might lead to a new follower, but even better, it might lead to a new listener for your podcast.
Create Interaction With Your Listeners
Engaged listeners are also loyal listeners. Social media for your podcast should be aimed at making a connection with your listeners. To this end, your content must be engaging and interesting. You should be checking the analytics on your posts regularly and adjusting to what the numbers tell you. Pay attention to what content gets the highest amount of engagement. Create more content like that. Always ask questions. One strategy I like is to pull a controversial or funny quote from an episode and highlight it with a relevant image. …read more
Source:: Medium












