By Mike Mahony
Anyone who has a podcast knows the debate that goes on regarding podcast show notes. Should they be a detailed transcript? Should they just be a summary? Regardless, your show notes are a key element to helping people find your show.
When you are done recording an episode and are about to release it, you will likely create some sort of notes from the show that you release on your site letting your audience know about the episode and providing a link to find it.
Show notes take a variety of forms. You can keep them concise and focused on directing people to the new episode, or you could list out further resources and related links mentioned from the episodes.
For example, The Nightly Rant podcast keeps it fairly minimal and provides a very brief synopsis of the episode, a link to their Patreon page, and a couple other relevant links with the ability to play the episode directly from the post.
Some show notes are much more comprehensive, like how they do it at The Minimalists. For their most recent episode, they included the high-level topics they covered, their answer to some “lightning round questions” and links to every single thing mentioned in the episode.
Whichever approach you decide on, making your show notes valuable makes it easier for people to discover your podcast through the notes, instead of just coming to the notes after listening to the podcast.
Podcast Show Notes and SEO
An easy way to leverage your show notes is through doing some search engine optimization on them so they’re more likely to show up in Google.
Take a few of the main topics from the episode, then craft a headline around those topics and the guest’s name so that you can rank for searches related to what was discussed in that episode.
Dan …read more